VANESSA CLIFFORD
LATEST ARTICLES
05 Dec 2018
Sponsored: With a new year on the horizon, Newsworks’ Vanessa Clifford explains why it’s high time audience-based planning supplanted a platform-centric approach.
We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
08 Nov 2016
In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks' Vanessa Clifford
19 Jun 2015
Newsworks' Vanessa Clifford dissects the latest Reuters Digital News Report - and finds some inconvenient truths along the way...
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